Luxury lifestyle brand teams up with Perkbox to scale employee retention and expansion

Lifestyle brand Dakota Hotels is working with Perkbox to scale its employee experience offering to staff as the company continues its expansion to key locations across the UK.

The group has hotels across the UK in Glasgow, Edinburgh and Leeds and, recently, has opened its fifth hotel in Manchester, which has 137 rooms.

Dakota is a user of the perks platform with a log-in rate of 77 per cent at a company-wide level.

Dakota also recently launched Perkbox Recognition to allow its employees to recognise each other, both peer-to-peer and top down.

Deborah Knight, director of customer success at Perkbox, said: “We’re delighted to be working with Dakota Hotels to provide a top notch employee experience for their members of staff as they continue their expansion across the UK.

“With the hospitality sector often demanding more from employees in terms of longer working hours and an ‘always on’ mentality to ensure happy customers - it’s wonderful to see Dakota Hotels making such an effort to reward and recognise their staff.

“This, alongside providing them with perks and benefits to make their time away from work as enjoyable as possible should lead to both happier employees and customers.”

Samantha Hamilton, group HR manager at Dakota Hotels, added: “Delivering impeccable service to our guests is the foundation of our luxury brand and that can only be achieved by a happy, contented team.”