Sheffield development firm overhauls branding to meet growth targets

A Sheffield-headquartered development company has overhauled its brand as part of an ambitious growth strategy.

Henry Boot Developments (HBD) has reimagined its brand as part of an ambitious growth strategy, which has already seen its commercial pipeline rise by £600m to £1.6bn in the last year.

HBD delivers large-scale urban regeneration projects in key cities, as well as strategic employment sites throughout the UK, independently or in partnership.

HBD is transforming spaces across the UK, including the £250m Kampus scheme to create an entirely new neighbourhood in Manchester city centre.

From today (November 18), the business is no longer known as Henry Boot Developments, but HBD. This evolution represents their growing scale and influence within the market.

Ed Hutchinson, managing director of HBD, said: “As part of a 130-year old group of companies, our heritage remains incredibly important, however our new identity reflects the business we are today, and our future ambitions.

“Our decision to create a new brand for HBD is part of a wider strategy to ensure that our business is fit for the future and able to tackle market challenges, while continuing to attract top talent.”