West Ham United unlocks new partnership with local family firm

Fast Key Services Ltd has secured a partnership with the London Stadium Business Club.

The Wickford-based business sees the Fast Keys logo featured throughout every West Ham United home game.

Fast Key Services was established over 25 years ago to meet an apparent demand for replacement office furniture and locker keys.

Having developed a strong online presence through its next-day delivery service, Fast Keys explained how the partnership with the London Stadium is about helping the business reach out to a wider customer base.

A company spokesperson said: “As well as the commercial work we do, we also have a trade counter that’s open to the public. We were keen to join the Business Club because, in terms of the trade counter, the work we do is usually within a 10-mile radius.

“We’ve mainly relied on customer referrals for domestic work. We are now hoping that our partnership with the London Stadium and the inclusion of our advertisements around the ground, will potentially put our brand directly in front of thousands of fans from Essex and the surrounding areas in one of the country’s biggest stadiums.”

The London Stadium Business Club is formed through a partnership between Eleven Sports Media and the London Stadium.

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