Rebecca Wayman

'Iconic' fashion and accessories brand launching at Victoria Leeds

British luxury brand Mulberry is opening a new concept store in Hammerson’s flagship destination Victoria Leeds.

The new 3,000 sq ft store will open next Wednesday (November 27) in Victoria Quarter.

Created by Johnny Coca and interior designer Faye Toogood, the new concept is said ton draw inspiration from Britain’s art and natural landscapes combined with its architectural forms. The brand currently has a smaller store in Victoria Quarter.

Iain Mitchell, UK commercial director at Hammerson, said: “Mulberry is an iconic British brand, and its new store concept is sure to be a hit with our customers, particularly in the run up to Christmas.

“The brand really complements the broader luxury offer at the destination, which includes Louis Vuitton, Temperley London, Vivienne Westwood, and Harvey Nichols.

“We’re seeing more and more brands introducing new concepts and offers at Victoria Leeds, and that really highlights its position as the leading retail and leisure destination in the region.”

Victoria Leeds has welcomed many new brands in 2019, including Peloton and Dowsing & Reynolds, as well as most recently, British brand Temperley London.

Ian Earnshaw, commercial director at Hammerson, added: “I am delighted that we are launching our new store concept in Victoria Quarter. Leeds has always been, and will continue to be, an extremely important market for the brand.

“We are very excited to offer all of our omnichannel and after-sales services in a seamless customer journey, while showcasing all product categories in the Mulberry universe.”

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