German gamer company set to open new flagship store in London

Global gamer brand Razer has revealed a new flagship store Razer is opening in London on December 14 2019.

Situated at 51-53 Charing Cross Road, the flagship RazerStore London will be the latest addition to the global chain of RazerStores, the first store in Europe and, with over 3,700 square feet of floor space, the biggest RazerStore so far.

The RazerStore London has been designed as the pinnacle of Razer’s global retail presence.

Created in partnership with leading retail and technology industry partners, the Razer Store London will give fans the very best in gaming and entertainment - a truly gamified shopping experience.

Min-Liang Tan, Razer’s co-founder and CEO, said: “The popularity and success of the RazerStores is something we’ve wanted to bring to Europe for a long time.

“With London’s huge tourist draw, diverse population and vibrant, creative gaming industry, it’s the ideal location for Razer to build the first store in Europe.”

The RazerStore London brings the ‘next generation’ of retail gaming experience to Razer fans and gamers alike.

Set across two floors, the RazerStore London will feature the full range of Razer products, catering for all levels of gamers and fans.

The store is set to open at 10.30am on December 4. Queuing will officially begin at 7am the same day.

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