London, Oxford Street
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Rebecca Wayman

Design studio in Berlin and Amsterdam unveils new Shoreditch offices

Design and innovation studio Brilliant Basics has opened its new offices in Shoreditch.

The company, which now employs over 100 members of staff in the capital, and 160 across the globe, has taken 30,000 sq ft of workspace on the 10th, 11th and 12th floors in The Bower Tower in Old Street - with plans to keep on growing.

In August 2017, Brilliant Basics was acquired by Indian tech giant Infosys, and has plans to cement itself as Europe’s largest design studio with significant hires.

Since 2017, it has opened new design and innovation studios in Berlin and Amsterdam and have a thriving space in Norwich.

Its clients include the likes of BP, Sainsburys, ATP, HeadBox and Adidas.

Anand Verma, founder and CEO of Brilliant Basics, said: “BB was launched as a startup in 2012 and from the very start, we were driven by the belief that design has the power to make life better because it requires companies to put the customer at the heart of everything they do.

“In the UK, an extraordinary 1.6 million people now work in design jobs meaning there’s a huge amount of competition for the best staff and the greatest ideas.

“Our new studio is somewhere for clients to come and work and relax, for our teams to think up and create awe-inspiring ideas and for the next generation of designers to learn from those who are leading the way.”

Anand added: “Employee experience is absolutely paramount to unlocking value for organisations. Design has a capital ‘D’ for us. It includes any and all types – technology design, experience design, architectural design and light design.

“We want to create a place where people can co-collaborate, where we’re not just relying on slack or technology but on human, face-to-face interaction. We are thrilled with the results and the feedback from employees and clients alike has been tremendous.”

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