Redu and Sunderland BID champion local high street

North East firm Redu has announced an ambitious new partnership with Sunderland’s Business Improvement District (BID). BID Head of Business Operations Sharon Appleby explains more about the drive to encourage shoppers back onto the high street.

We know that Sunderland is a great place to shop. However, like the rest of the UK, our high street is facing challenges. That’s why the continued promotion of our city centre is really important to us. We need to attract visitors and also ensure our local residents have reasons to stay closer to home.

Sunderland BID has one clear vision – to create a vibrant city centre and opportunities for everyone. With this in mind, we were delighted to team up with Redu to work together and take action to combat the changing habits of shoppers.


Redu offered us the opportunity to offer a way for city centre businesses to reward their employees while driving traffic to our local shops through its excellent Reward Me Now app.

As part of its free Reward Me Now for business service, Redu built us a Sunderland BID-branded app which allows us to pass on major discounts and savings to the businesses in our area and their employees.

We will be inviting over 800 businesses in the city centre to sign up to the app, as well as other companies in the Sunderland Business Group, including Gentoo, Nissan and Stagecoach.

I myself have started to use the app personally and the thing I really like about the platform is it so easy and simple to use and you can save money in a lot of major retailers including Debenhams, Primark, Footasylum and Costa to name a few.

We’re also hoping to get our independent businesses on the app too. We want to thank our businesses and help them pass on these great perks to their employees with a rewards app that comes at no cost to them.

There are hundreds of brands in Reward Me Now’s portfolio and many of them have stores in Sunderland so it’s perfect for local workers to pop into the city centre for a bit of bargain shopping. It shows you don’t always have to shop online to get discount. We’re also looking to implement independent retailers into the branded app going forward into 2020.


Redu are doing something really useful with Reward Me Now. This app offers great discounts in a simple and transparent way both online and instore.

You can buy all the things you want and pay less for them. We are really excited to team up with Redu. Our partnership with Reward Me Now could potentially bring new customers into Sunderland to shop instore, which will in turn help us to create the vibrant city centre we are determined to build.

This was posted in Bdaily's Members' News section by Redu .

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