Jane Imrie

Sheffield PR firm expands international reach with fruit and vegetable specialist

A Sheffield B2B public relations firm has secured a contract with a Germany-headquartered fruit and vegetable processing business.

Dragonfly PR has been appointed as the PR agency for Paradise Fruits by Jahncke, which has offices in Yorkshire as well as its manufacturing plant in the Altes Land of Northern Germany.

Based in Stocksbridge, Dragon PR specialises in public relations, digital and creative services, working primarily in with manufacturers in the industrial and construction sectors.

Paradise Fruits by Jahncke works with global food manufacturers of baked goods, confectionery, chocolate, cereals and snacks through its four natural ingredients businesses: Paradise Fruits Solutions, Paradise Fruits Freeze-Dried, Paradise Fruits Frozen and Paradise Garden.

The new contract will enable Dragonfly PR to expand its international reach, building on its fifteen years’ experience working with companies across Yorkshire, the East Midlands and the North West.

Commenting on the new contract, Rebecca Hart, account manager at Dragonfly PR, explained: “We are really excited to be working with Paradise Fruits to help raise awareness of both its products and expertise, as well as its presence at a number of leading European trade shows in 2020.

“Our experience in working with food manufacturers which exhibit at some of the world’s leading food and ingredients exhibitions means we have high expectations of what our PR campaign can deliver.”

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