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Tech leads but stunning rise in interest for sustainable businesses, finds Angel Investment Network report

Angel Investment Network (AIN), the UK’s largest online angel investment platform, has revealed its latest ‘State of the Angel Investment Nation’ findings. It is based on the data of more than 100,000 UK registered businesses looking for funding and 30,000 investors.

‘Technology’ was the top search term used in 2019, based on investor keyword searches. This was followed by ‘property’ with ‘mobile’ the third most popular. ‘Robotics’ climbed six places year on year to now be the fourth most requested search term. Meanwhile ‘electronics’ is up by nine places on the list to number six.

With climate change centre stage in Davos last week, there also has been a stunning rise in interest for sustainable businesses. Searches for ‘Renewables’ have rocketed by 34 places to be the 14th most searched for term. Meanwhile ‘Greentech’, unheard of even a couple of years ago, is now the 19th most popular keyword, up from 47th last year. Environmental leapt 56 places up the rankings to be the 25th most searched for term.

For entrepreneurs, property is the most popular sector for pitch ideas. Entertainment and leisure is the second, followed by technology. Overall there were 10% more pitches over the past 12 months from startups looking to attract investors.

According to AIN co-founder Mike Lebus: “Startups are the lifeblood of the UK economy and despite a turbulent year politically, there has been no slowdown in activity. Investor interest remains focused on technology and the cutting edge applications that are possible through it, including mobile and robotics. However property, one of mankind’s oldest profit generators, continues to drive the interest of investors and is now our top sector for pitches.”

He continued: “The growth in interest in impact related terms is remarkable and we are witnessing a seachange in investor attitudes as it has so quickly shot to the top of the news and business agenda. It is the reason we launched our spin off SeedTribe to help support entrepreneurs who put sustainability at the heart of their business model.”

The report also reveals some discrepancy between startup ideas and investor interest. While fashion and beauty remains the fourth most popular category for pitch ideas, it is just 17th on the list for investors. It also looks like faith in the maverick inventor, so beloved of Dragon’s Den, is waning. ‘Inventions’ as a search term fell by seven places from seventh to fifteenth most searched term. Meanwhile ‘Gadgets’ also fell by 15 places to number 32 as investors instead look for more tech and software based ideas.

The Top 10 Sectors for Pitches: Property Entertainment & leisure Technology Fashion & Beauty Food & Beverage Software Hospitality, Restaurants & Bars Retail Business Services Education & Training

The Top Keywords for Investors: Technology Property Mobile Robotics Software Electronics Computers Products Residential property Finance

The entrepreneur hotspot list is as follows (based on number of pitches from each region):

London South East North West South West West Midlands East Midlands Scotland East Anglia Yorkshire and Humber North East Wales Northern Ireland

This was posted in Bdaily's Members' News section by Angel Investment Network .