Member Article

Luxury Bathroom Retailer Move Into Publishing with Interior Design Book

Lusso Luxury Living was released in January 2020. The large scale project is a collaboration between Lusso and local companies, Acquiro Digital and Remember Media The book showcases the regions best-loved resorts, restaurants and interviews with key Teesside figureheads and readers can also enjoy conversations with leading interior designers and CEOs from across the globe.

Lusso Luxury Living is a showcase not just of the brand and a celebration of the regions finer things, putting the North East alongside luxury resorts and brands across the world. The inspiration for the book came from the brand’s customers who were intrigued by the success of Lusso and the reach that the company had.

Wayne Spriggs, CEO of Lusso explained why they decided to create the book

“Lusso has always been about innovation and the Lusso Luxury Living book cements our position as a leading presence in the luxury home sector. We want to offer our clients more than just a place to buy bathroom furniture, we want to share our knowledge, our passion and our relationships with some of the most influential figures in our industry and beyond”

Spread across 200 pages, the book highlights some of the regions best-loved resorts and restaurants including Rockliffe Hall and Crab & Lobster as well as interviews with Mayor of Middlesbrough Andy Preston and Wynyard Park CEO, Chris Musgraves.

‘We wanted a way to showcase not just our projects, but to highlight the relationships we’ve built with prolific interior designers, hotel resorts and company figureheads along the way as well as showcasing the incredible talent that we have in Teesside and the hard work going into making this a truly exciting destination for work, rest and play’

Lusso Luxury Living is also a ‘who’s who’ of global interior design talent with conversations with designers such as Fiona Barrett, Cream & Black and Thomas Fischer Interiors.

The book was created in partnership with Remember Media and local digital marketing agency, Acquiro Digital who worked alongside Lusso’s creative team on the project.

Kat Foster, Marketing Director at Acquiro Digital stated: ‘The book was an immense undertaking for us, especially as this was a print project, so we definitely stepped out of our digital comfort zone! We are incredibly proud of the finished article and the hard work and late nights that our team contributed towards it. It’s a fantastic addition to our continued working relationship with Lusso’

This was posted in Bdaily's Members' News section by Lusso .