Haier lifestyle image

One Brand Magic appointed by world’s number one major appliance manufacturer

Integrated communications agency, One Brand Magic, has secured a PR retainer to represent Haier, the number one brand globally in major appliances in 2019*.

Headquartered in Qingdao, China, Haier was ranked the #1 major appliance brand in December 2019 by Euromonitor International, a leading global provider of business intelligence.

The brand has held the top spot since 2009 and has appointed One to raise its profile amongst trade and consumer audiences.

Established in 1984, Haier has become the leading white goods manufacturer in the world with more than 10 per cent market share. The Group comprises Candy, Casarte, Fisher & Paykel, GE Appliances and Hoover.

A trailblazer in smart appliances thanks to a revolutionary IoT ecosystem, Haier specialises in the cooling and laundry categories and appointed One Brand Magic on the back of its strong credentials within the home interest sector.

Graeme Wood, CEO at One Brand Magic, said: “We have a wealth of knowledge, experience and connections in the kitchens, bedrooms and bathrooms industry and are thrilled to add Haier’s name to our growing client roster.

“Haier is a very serious player in the world of kitchen appliances and our PR team will be looking to raise its profile in the UK.

“It’s appliances are famed for their premium positioning, innovative features and style and we’re chomping at the bit to spread the word about them to retailers and consumers across the UK.”

  • Source: Euromonitor International Limited; Consumer Appliances 2020, % unit share, 2019 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances

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