Optician sets sights on expansion with new acquisition

A Yorkshire optician has announced the acquisition of a Leamington Spa practice as part of its ongoing expansion.

Bayfields Opticians and Audiologists has acquired Charnley’s Opticians in Royal Leamington Spa, and will take on the practice’s 7,500 annual eye examinations as well as the company’s 15 members of staff.

Charnley’s, which has been practicing for more than 100 years, will retain its own branding for approximately 12 months, but Bayfields will begin to introduce additional services to customers within six months.

These include audiology, with free hearing tests and trials of hearing solutions available, as well as an improved contact lens service.

This latest acquisition takes Bayfields’ total of practices to 19 across the country, and the business aims to have 40 branches across the UK by 2025.

Royston Bayfield, founder and managing director of Bayfields Opticians and Audiologists, said: “We have already spent several months taking time to understand Charnley’s and the lifestyle of its customers, so we can truly hit the ground running and start finding new solutions to their eye and ear health issues.

“We’ve also identified ways we can develop the business, introducing additional services to ensure it remains one of Leamington Spa’s most trusted and professional services.

“In acquiring this practice and its outstanding team, we will further strengthen our offering as optical and audio specialists.

“This is yet another milestone in our plans to grow the Bayfields brand exponentially in the next five years. It is a very exciting time and just a sign of things to come.”