Left to right: Lucy Stockdale, Lauren Watson, Jennifer O’Neill, Laura Rothwell (Crystallised) and Kay Pattison (Northern Print Solutions)

Award-winning North East agency, Crystallised joins the Good Business Charter

Crystallised is delighted to announce it has joined companies such as Richer Sounds, Citizens Advice Newcastle and the CBI in signing up to the Good Business Charter (GBC), an accreditation that seeks to raise the bar on business practices for employees, tax, the environment, customers and suppliers.

Crystallised is proud to be one of the first North East businesses, and the first UK marketing agency to join the GBC, recognising that it has never been more important for businesses to regain trust and show they care about more than just profit.

The Good Business Charter exists for all companies and charities across all industries and sectors and works through a simple online self-certification process. At a time when people are caring more about who they work for and who they buy from, the Good Business Charter offers a straightforward accreditation which recognises organisations which prioritise and care for their employees, the environment, customers and suppliers, whilst also paying their taxes according to the spirit of the law. The GBC and its members seek to inspire many other businesses to follow suit.

The Good Business Charter has the support of both the CBI and the TUC which both have trustee representation on its board. Other partners of the GBC include the Living Wage Foundation and the Prompt Payment Code. The GBC has been set up by a charity called the Good Business Foundation and accreditation will be free for all companies in the first year.

Chairman of the GBC board, Simon Fox, said: “The Good Business Charter brings together ten standards, most of which already exist, but in separate places. We have brought them together to give a coherent overall position for businesses to aspire to. We believe that the GBC has enormous potential to change business practice for good. We hope that because of its simplicity and cost effectiveness, it will quickly gain support.”

Founder and Managing Director of Crystallised, Laura Rothwell, said: “Joining the Good Business Charter is an absolute no brainer as far as we’re concerned. We wholeheartedly support the aims of the charter, such as paying the real living wage, never engaging in zero-hour contracts, creating an inclusive, health-positive workplace and paying our taxes. It all sounds fairly simple, but it’s important that businesses who care about a more purpose-led approach and who recognise their responsibility as corporate citizens, stand up and be counted.”

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