London marine specialist makes a splash with Watford FC partnership

A London marine retailer has dipped its toe into football sponsorship as part of its campaign to encourage more aquarium hobbyists.

Tropical Marine Centre, which is a wholesaler of marine livestock, has signed on as a regional partner for Watford FC.

As part of the deal, the company will now see its branding displayed throughout every home game at Vicarage Road, engaging with more than 20,000 fans.

The company said that it aims to inspire more people to start aquariums.

Brian Schaff of Tropical Marine Centre commented: “We don’t deal directly with end-users and that’s where the Watford Partnership comes in.

“The challenge has been, how do we communicate with our customers’ customers.

“The idea behind joining Watford was trying to generate the interest of the people who want to buy a tank for themselves and want to have an inspirational aquarium at home.

“It was about getting exposure, not just for us as a company, but for the hobby itself.

“We’re a main player in the UK market, we have 70 per cent of the market share in the UK on marine livestock.

“That was part of the concept behind becoming involved in football, to help grow the interest and grow the marketplace.”