Gateshead car retailer fuels expansion with £4m Yorkshire outlet acquisition

A North East automotive retailer has completed the multi-million pound acquisition of a Yorkshire business.

Vertu Motors, based in Gateshead, has announced that it has acquired the Kia Bradford and Honda Bradford business from the Vantage Motor Group in a £4m deal.

This brings Vertu’s total number of outlets in Yorkshire to 18, as well as being the firm’s 12th Honda outlet and its second Kia outlet, having acquired the first in January this year.

The company confirmed that employees from the new acquisition will stay on in their current positions.

Robert Forrester, chief executive of Vertu Motors, commented: “I am delighted to announce the expansion of the business in Yorkshire and to welcome Kia and Honda colleagues to our group.

“It’s great to expand our already successful Vertu Honda business and add our second Kia dealership to Vertu Motors in the last month.

“They fully complement our existing franchises in Bradford and further extend our presence in Yorkshire.”