Communications firm joins efforts to revitalise York high street

A Yorkshire communications consultancy has been awarded a contract to revitalise York’s high street.

Social Yorkshire, which is based in Leeds, has won the City of York Council contract, which aims to develop a “long-term vision” for the future of the city.

York, which has the second lowest rate of empty city centre shops in the country, is aiming to combat the changes to the high street taking place across the nation, as well as aiming to drive city centre engagement from its businesses and residents.

Pete Wrathmell, managing director of Social Yorkshire, commented: “York already has a strong city centre with many different assets, but it’s great to see the council are not resting on their laurels.

“That they are working so closely with stakeholders from across the city to grapple with the challenges of the future shows an ambition and desire to lead the changes that will positively shape York for decades to come.

“High streets and city centres are facing a period of enormous change. We’re looking forward to working alongside City of York Council and having an extensive conversation with people in York about how best to manage these changes and prepare for the future.”

Councillor Andrew Waller, executive member for economic development and strategic planning, said: “There is no magic wand or single solution to the challenges facing city centres.

“We have to work together and listen to all our residents, businesses and other voices across the city to make sure central York is a place that residents love to use, is accessible to all, provides good jobs and allows people to move around sustainably.”