Member Article

Marketers say search optimisation was the #1 use for a CMS in 2019

‘Search optimisation’ has been ranked as the most important use case for a CMS by marketers in 2019, with 44% saying they used their CMS for this purpose last year, according to new research from leading content management (CMS) provider, Magnolia.

The Magnolia report, ‘The State of CMS: 2020 & Beyond’ incorporates a survey of over 200 marketers across both the UK and US to build a deeper understanding of what it is that businesses want and need from their CMS.

After search optimisation, the next use for a CMS in 2019 was page design (40%), followed by scheduling content (39%) and asset management (38%). Furthermore, it reveals that less than a third (24%) of marketers are using their CMS for omnichannel campaign creation.

Commenting on the findings, Magnolia’s Marketing Director, Priya Patel Dockerty said: “Today’s content management systems are extremely versatile and capable of creating true omnichannel experiences by providing a huge array of publishing, testing and optimization tools.”

“However, despite these advances in technology, marketers are still relying on outdated CMS’ which are failing to help businesses to scale effectively. As such, the majority are sticking to more traditional use cases such as search optimisation, scheduling content and page design. To deliver exceptional customer experiences, marketers must invest in a CMS which places a high priority on things like speed of content delivery, ease of use and customisation.”

This was posted in Bdaily's Members' News section by Darren Hitchcock .