Partner Article

New creativity course set to radicalise the creative potential of Northern SMEs

To support economic growth in the North, creative training specialists, IVE Hothouse, have partnered with West Yorkshire Consortium of Colleges (WYCC) to deliver their Creative Leadership Programme to SMEs in Leeds.

The World Economic Forum reports that the three most in demand skills by 2022 will be complex problem solving, critical thinking, and creativity. In a world full of uncertainty, where change is inevitable, success relies on a business’ ability to lead with transformation and resilience in response to change, and to proactively drive improvements – in short, to lead creatively.

Drew Rowlands, deputy chief executive at IVE, said: “SMEs face many barriers to adopting the business practices needed to navigate uncertain times with resilience. This poses a challenge to growth, innovation and productivity. That’s why WYCC and IVE’s Creative Leadership Programme works with businesses to reframe how a more dynamic and innovative culture can be established.

“Creativity is a core leadership skill and a known soft skills gap, yet many working contexts are stifling to creativity. IVE works alongside your workforce across a range of business sizes and sectors to address that.”

IVE’s Higher Performing Workplaces Programme is a fantastic opportunity to develop the creative competencies and innovation needed to drive productivity and ensure sustainability. Through equipping staff with the skills that will enable them to use creativity with confidence, businesses can use innovation to solve complex problems, grow resilience, empower themselves and employees to take calculated risks, and establish an innovative culture for business productivity and growth.

Drew finished: “We are passionate champions of creativity and have spent the last 23 years researching how to effectively develop this characteristic in others. Our course is designed to instil confidence and capability in others to leverage creativity for business and individual success.”

This was posted in Bdaily's Members' News section by Tori Lynn .