Yorkshire tea firm causes a stir with Middle East expansion

A Yorkshire tea company is causing a stir with its expansion into the Middle East.

Tea Plus, based in Harrogate, will be expanding its team and stocking products across the region following an increase in online orders.

The company, which focuses on vitamin-infused teas, was founded in 2016 with a £25k loan from Start Up Loans.

The drinks will be stocked in 400 pharmacies, 300 health stores and other outlets in the first few months after launch.

James Dawson, the founder of TEA PLUS, commented: “Despite having no background in the food industry, witnessing a huge shift in trends and attitudes during my time in Dubai made me realise there was a gap in the market for a disruptive tea brand both in the Middle East and back home in the UK.

“I took a huge risk leaving a successful career and had faith in my idea, but never thought TEA PLUS would expand globally at such a rapid rate.

“The loan and support that I received from Start Up Loans made a huge difference to my business – I really wouldn’t be here without it.”

Richard Bearman, Managing Director of Start Up Loans, added: “It’s fantastic to have helped James follow his passion and set up such a successful business.

“UK small businesses are vital to the health of our economy and it’s our mission to help as many people as possible from across the UK who need financial support to get their business of the ground.”