Inkpact, which specialises in handwritten communications, has pledged to send 2000 letters to people living in isolation as a result of the coronavirus outbreak.
Jane Imrie

Facing COVID-19: The marketing startup tackling isolation loneliness with love letters

A London-based marketing firm has gone back to ways of old in order to combat loneliness and spread the love in the midst of the COVID-19 pandemic.

Inkpact, which specialises in handwritten communications, has pledged to send 2000 letters of kindness and positivity to people living in isolation as a result of the coronavirus outbreak.

Founded in 2015, the startup has focused on human interaction and connection since its inception, and now wants to use its knowledge to support people across the globe.

Inkpact’s CEO Charlotte Pearce explained: “For years handwritten letters have been connecting people through war, illness and across oceans.

“The world needs now more than ever that moment of delight opening the envelope you weren’t expecting and reading the carefully inked words of love from a stranger, a stranger that cares… So rather than just spreading doubt and uncertainty, let’s connect through words and spread love the old-fashioned way - through #Coloveletters.”

In addition to donating 2000 letters of love through the #Coloveletters campaign, Inkpact are donating all profits from its sales in March and April to Covid Mutual Aid, the Trussel Trust and Age UK.

Charlotte continued: “From strangers to strangers, from humans to humans connecting us with positivity, love, and joy. Because that’s what we need right now.

“Our tribes are ready, they write thousands of handwritten letters every week for businesses, we want to use our business to spread love in this time.”

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