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Mindful Chef, which provides healthy recipe boxes, has reported a 452 per cent spike in new recipe box customers and a 387 per cent spike in frozen meal sales.
Chloe Shakesby

Healthy food delivery service increases customer base by 452 per cent

A UK healthy food service has announced that its customer base has quadrupled since the coronavirus outbreak.

Mindful Chef, which provides healthy recipe boxes, has reported a 452 per cent spike in new recipe box customers and a 387 per cent spike in frozen meal sales.

Also reported is a significant increase in customer basket size, with multiple customers spending over £500 in one order, equating to more than 80 frozen meals.

Mindful Chef co-founder, Giles Humphries, commented: “COVID-19 hasn’t impacted the service that Mindful Chef is able to provide our customers despite a 452 per cent sales increase as customers follow social distancing guidance.

“Unlike the vast majority of online grocery providers who have had to halt orders, Mindful Chef is still very much open for business and dedicated to delivering healthy meals to customers across the UK, old and new.

“We continue to deliver 7 days a week, nationwide and we don’t require a delivery signature - providing contactless delivery for those self-isolating.

“We have introduced a number of additional checks to ensure the safety of our staff and customers.

“For those wishing to send food to loved ones, a one off purchase option can be found on our online store, along with gift vouchers at shop.mindfulchef.com.”

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