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Miappi, an AI enabled SaaS platform, has successfully secured a £750k expansion loan from the Greater London Investment Fund (GLIF).
Chloe Shakesby

London AI company receives £750k expansion funding

An artificial intelligence company has announced that it has received £750k in funding for expansion.

Miappi, an AI enabled SaaS platform, has successfully secured a £750k expansion loan from the Greater London Investment Fund (GLIF).

The platform uses machine learning and AI technologies to collect and curate brand owned, and user generated content from feeds including Facebook, Instagram, Twitter, YouTube and Slack.

Miappi’s software helps boost the digital marketing traction of companies and its platform is now used by 20 Unilever brands in more than 25 countries and other brands such as Camper, Heineken & M&S.

Andrew Foyle, CEO at Miappi, said: “Getting this backing from GLIF is not only going to support us as we look to expand and grow the business internationally from our London base but it’s also a great endorsement and validation of the progress we’ve made to date.

“It is bound to help us when we talk to new clients and partners as they can see we have been strongly backed to drive the business forward.”

David Booth, senior fund manager at The FSE Group, commented: “We are delighted to support the growth and development of Miappi in London.

“We were impressed by the strength of the management team and the growing commercial traction that their platform has been able to demonstrate in 2019.

“We look forward to supporting their on-going development and wish them all the success for the future.”

Maggie Rodriquez-Piza, CEO at Funding London, added: “I am delighted Miappi has received investment from both our London Co-Investment Fund (LCIF) and now the GLIF.

“This is a testament to the excellent team and business being built at Miappi and we are delighted to support them on their international expansion journey.”

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