London drinks firm enters multimillion pound deal to boost brand growth

A London drinks company has entered into a multimillion pound deal with a digital media firm in a bid to roll out its new products internationally.

The Artisan Drinks Co. has joined forces with digital out of home media owner Ocean Outdoor in a long term collaboration which will support the international roll-out of its craft mixer drinks.

The multimillion pound agreement will create “widespread awareness” for Artisan Drinks throughout the UK and internationally and support the company’s growth.

Ocean Outdoor UK’s joint managing director, Phil Hall, commented: “Ocean is a keen supporter of UK based entrepreneurial businesses, working as an active partner to fully leveraging the impact and creative capability of our screens to build brand fame.

“Partnering with The Artisan Drinks Co is the obvious match for Ocean and our ‘Art of Outdoor’ proposition.

“We’re delighted that Artisan have developed their first campaign to reflect the positive spirit which is flowing through communities at this very difficult time.”

Steve Cooper, co-founder of The Artisan Drinks Company, added: “Both our team and the team from Ocean Outdoors has worked very quickly to turn this “Rainbow” campaign round, to fit in with the national sentiment of brightening up the towns and cities across the UK.

“This is obviously a very challenging time for us all, but if there is any positive it is the bringing together of communities and the creativity which often comes out of adversity.

“Overall we’re delighted to have signed this partnership with Ocean Outdoors who we believe are also pioneers and innovators in their category, their screens provide unrivalled impact and awareness which will undoubtedly take our Artisan Drinks business to the next level.”