Nut and Noggin sells plastic-free shampoo bars, and has seen an increase in both one-off sales and subscriptions.
Chloe Shakesby

Yorkshire shampoo firm cleans up with 300 per cent sales increase

A Yorkshire toiletries company has reported a 300 per cent increase in sales in the past month.

Nut and Noggin, which is based near York and was set up in December 2019, sells plastic-free shampoo bars, and has seen an increase in both one-off sales and subscriptions.

Each purchase from the site gives £1 to charities helping young people facing mental-health challenges.

Rachel Clark, co-founder of Nut and Noggin , commented: “Just before the pandemic we had an order from Selfridges. It got cancelled on the day of the announcement.

“That just shows the effect this has had on big and small businesses alike.

“Luckily, we’d been trialling selling online as well. In the last month we’ve seen sales increase by 300 per cent and it’s showing no sign of stopping.

“We’re seeing customers sending notes and shampoo bar gifts to each other while they’re in isolation. It’s really inspiring.

“We’ve also seen an uplift in customers subscribing to receive their shampoo bars every two months – maybe to give them one less thing to think about right now.”

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