New sales performance business created with acquisition of Middlesbrough and Leeds assets

A new data-led sales performance business is being created to help companies trade more efficiently in challenging economic conditions.

The deal involved London company Saleslevers’ acquisition of both Middlesbrough data and technology business i-snapshot, and the assets of Leeds based Quota Sales, a sales gamification training company.

The transaction for an undisclosed sum is led by entrepreneur Martin Allison. It will see him become the executive chairman of Saleslevers alongside managing director Richard Higham.

Both i-snapshot and Quota Sales brands will be retained, and the businesses will see new investment to fuel their growth.

Martin Allison, executive chairman of Saleslevers, commented: “The aim is to help sales leaders and their organisations to transform the effectiveness of their sales operations in these challenging times.

“We believe the combination of data insights accompanied with the expertise and tools to drive effective sales practices will help companies achieve more with less.

“Our raison d’etre is to bring together the best in class partners and solutions for the benefit of our clients, enabling sustainable sales performance.”

Richard Higham, managing director of Saleslevers, added: “Companies are facing unprecedented challenges at present and need to hone their sales resources to achieve organic growth in a low growth economy.

“We believe the UK is seeing a systemic change in buying behaviours that are being exacerbated by the current Covid-19 crisis and companies need to adapt to survive and thrive.”