Escape room company reports revenue increase of 127% following new site opening

A London escape room company has seen a revenue increase of 128 per cent in the past year.

Escape Hunt, which has nine sites across the country, increased revenue by £2.7m in 2019, rising from £2.2m to £4.9m.

It said that the additional revenue was partially due to the opening of a new site during the period, as well as strong Christmas trading continuing into the new year.

Since the end of the trading period, the company has also opened a new site in the US, and is trialling virtual reality escape rooms.

Despite all sites now being closed due to the pandemic, Escape Hunt has launched new ‘play at home’ games to sustain some revenue streams.

Richard Harpham, chief executive of Escape Hunt, commented: “The strong performance at a site level in Q4 2019 which ran into Q1 2020 demonstrates the very attractive return on capital metrics and the potential for strong growth in the business.

“This has given us greater confidence in our plans to grow both our owner-operated estate in the UK and our franchise network internationally.

“Whilst the business has been severely impacted in the short term by COVID-19, the support and understanding we have received from our employees and many of our suppliers has been amazing and, as such, we remain confident in the medium and long term prospects for the business.”