Member Article

Revenue growth at etiCloud doubles year-on-year since inception

Sheffield-based Cloud technology specialist, etiCloud, has doubled year-on-year revenue growth since its inception in September 2015.

“Digital agility is even more important during these unprecedented times we all find ourselves in and it’s undoubtedly contributed to our continued growth,” explains Jonathan Ashley, sales & marketing director and co-founder of etiCloud.

Continues Jonathan: “Being digitally agile means that employees can get things done, irrespective of where they are – right now that means working from home for millions of us. To facilitate digitally agile working, we use specific technology to build a bespoke, Cloud-based system for a company that then enables each employee to work effectively and efficiently from any location they choose.

“Many of our clients were already digitally agile before the pandemic hit so they have been well placed to respond to the Government’s advice to ‘work from home’ where possible. In fact, over 5000 users are connecting to our Cloud platform on a daily basis and each one experiences a super-fast, high performance, robust and reliable service. In fact, so reliable that we have never experienced an outage since inception – that’s 100% availability!”

Adds Jonathan: “I believe one of the grounds for our continued success is our Customer Excellence Programme. The very reason we established etiCloud was to halt the churn and turn the traditional Information & Communications Technology (ICT) model on its head.

“Our objective is, and always has been, to provide great customer service and a great product that businesses actually need, a product and service that help them to improve productivity, succeed and grow. When they see all of this happening, they tell other people about it and us, an action that is underlined by the number of direct referrals and recommendations we receive on a weekly basis.”

Explains Jonathan: “We do things a little differently to our competitors. For example, we have a business coach for our sales team instead of a sales manager. This allows us to improve and enhance the level of support we provide to our customers.

“We will – under normal circumstances! – meet face-to-face with key decision makers after installing our system so that we know the relationship is on sound footing. If there is a snagging list, it is dealt with promptly within a matter of hours. Then, after four weeks, we have our first Customer Excellence Meeting and work with the customer to create and agree a full business continuity document. As such, events like the current demand for mass homeworking become a ‘known issue’ so staff can adapt quickly and be productive regardless of where they are working from.”

Concludes Jonathan: “I’m extremely proud of our team’s achievements in the last four years and they have truly excelled themselves in the last few weeks to ensure clients have been able to continue to operate just as effectively and efficiently as they have been used to. The highly skilled people behind etiCloud continue to be fully committed to delivering a first-class service to make sure our clients never have to worry about their infrastructure, even during a pandemic.”

This was posted in Bdaily's Members' News section by Kirsten Howells .