Member Article

Uberall partners with Google to offer ‘Near Me’ Ads: effective local ads solution for multi-location businesses

Scalable ’Near Me’ Ads enable brands, from one to 10,000+ store locations, to earn more offline-revenue through local ads on Google

London, 7th July 2020 – Global software provider, Uberall, today announced the launch of ‘Near Me’ Ads in the UK, making large-scale, local online advertising possible for each one of a multi-location business’s outlets, worldwide. Google Ads is now seamlessly integrated with Uberall’s platform – which provides brands with a centralised viewpoint over all the online touchpoints that a consumer has with their physical locations, enabling them to create a compelling brand experience at a local level.

With the launch of ‘Near Me’ Ads, companies can create local ads and publish them for multiple outlets, all at once, on Google Search, Google Maps, Facebook, and Instagram. The complexity of local ad campaign management for multiple locations is dramatically reduced by giving businesses full control to set up specific local ads and campaigns for each location, from one central control – simultaneously displaying ads with local relevance for numerous locations.

By using ‘Near Me’ Ads, companies can now ensure that their locations rank first in ‘Near Me’ searches on Google and Google Maps and specifically lead customers with a high inclination to buy to their front door. Additionally, ‘Near Me’ Ads, can be tailored to fit the needs of a particular business, whether it’s Call Ads to drive phone enquiries, Direction Ads to drive customers to your locations, or Website Clicks Ads to drive customers to a landing page. No matter which type – or combination of types – of ‘Near Me’ Ads is used by a business, all are connected to their Google My Business profiles, which display key information like opening hours, and provide an easy way to call, navigate to, or visit the website of a business.

Uberall intensified its partnership with Google by combining the power of local online search with online advertising on Google. Initial testing among Uberall’s clients, collectively boasting one million different locations, showed conversion rates of more than 12 percent over a period of several months.

Contipark, the industry-leading car park operator with 570 locations, tested ‘Near Me’ Ads to navigate drivers to their parking spaces. Consumers search online if they want to park offline, and with Uberall’s platform, Contipark was able to place advertisements for local searches in an uncomplicated and targeted way, increasing the organic traffic to its website and online profiles tremendously. Likewise, French meal delivery service, Les Menus, used ‘Near Me’ Ads in all of its delivery areas, triggering more telephone orders, with 12.8 percent of all ad clicks leading to new customers, and translating to a more than five-fold return on investment.

“The power of ‘Near Me’ is impressive. It’s estimated that, one of every two Google searches conducted today is a ‘Near Me’ search, and leads to an offline purchase 30 percent of the time,” said Florian Hübner, co-founder and CEO of Uberall. “‘Near Me’ Ads put your business at the top of the list, and when local ads appear at the right time and in the right place, businesses can achieve extremely high conversion rates, reaching consumers who are ready to buy, here and now.”

“As a certified Google Ads Partner, Uberall empowers businesses to boost conversion rates across all of their locations. Uberall’s ‘Near Me’ Ads simplify and streamline the process for multi-location businesses to reach ready-to-buy consumers at the very moment they’re looking for products and services, wherever they are,” said Adrian Blockus, Head of Channel Sales UK & Ireland, Northern Europe and Emerging Markets at Google Customer Solutions. “Now more than ever, searches with local intent are a key indicator of strong purchase intent, so a well-timed, well-placed ad can turn online searches into valuable customers.”

Launching ‘Near Me’ Ads was the next logical step for the Uberall platform, which enhances all the touchpoints of the ‘Near Me’ customer journey and offers customers a compelling brand experience when they are looking for products or services nearby. Now, with ‘Near Me’ Ads, companies can increase clicks, calls and visits, driving customers to their stores and generating new offline revenue throughout their different locations.

This was posted in Bdaily's Members' News section by J M Larsen .