Harrogate business incubator launches peer-to-peer marketplace startup

A Harrogate digital agency has launched a new startup marketplace from its business incubator.

Tried&True has now launched “vivify”, which is the first peer-to-peer marketplace that allows users to search and book mobile hair, beauty, nail, barbering, massage and aesthetic treatments.

Ahead of launch, the founders secured £700k in investment for the business.

Currently in Phase 1 of its launch, vivify is focusing on recruiting beauty and wellness practitioners all over the UK before launching to the consumer market later this summer.

Mick Tilley, CEO and co-founder, explained: “I had vivify bubbling under the surface in the Tried&True incubator, so when Kirstie reached out to me having set up as a marketing consultant just before COVID-19 hit, I just knew she was the one to help launch it to market”.

Kirstie Looms, CMO and co-founder, added: “I would love to give you an elaborate and professional story, but it really was as simple as two people who instantly hit it off, had a great idea and just went for it!

“The platform is the first of its kind – it doesn’t just ensure that customers can get a time and price that is right for them, but also offers flexibility around a location of their choosing. At home, at the office, or wherever they need it!

“Demand for these services has never been higher, with a 37 per cent YoY increase in searches online.

“In the wake of COVID-19 this is expected to further increase as there are limited options to facilitate and accommodate this consumer need”.