Fitzrovia firm launches corporate finance business to support F&B industry recovery

A specialist leisure property agency based in London’s Fitzrovia district has launched a new corporate finance venture to support food and beverage (F&B) businesses.

Shelley Sandzer has partnered with business advisory and professional services firm Gerald Edelman to launch Shelley Sandzer Corporate Finance (SSCF).

The new business aims to provide support to F&B operators, particularly with recovery following the disruption of COVID-19 and the subsequent lockdown.

The announcement follows Shelley Sandzer’s recent partnership with Deliveroo and global law firm Goodwin to accelerate the pace of recovery in the F&B sector.

Commenting on the launch, Ted Schama, co-managing director of Shelley Sandzer, explained: “F&B operators need two pivotal services outside their own skill set: property advice and finance.

“The creation of Shelley Sandzer Corporate Finance delivers the perfect offer to satisfy these needs. Working with a single team of trusted advisors, business owners will receive a truly rounded view that will provide greater value than working with separate companies.

“We are thrilled to be working with the team at Gerald Edelman. They have an excellent track record in finance, understand the hospitality sector and, like us, recognise the opportunity.”

Richard Kleiner, CEO of Gerald Edelman, added: “Shelley Sandzer Corporate Finance is unique in the partner-level of expertise that will be provided. Clients will work directly with the most senior members of both companies, ensuring the best, most relevant and experienced advice is being provided directly to hospitality business owners.

“While the sector is facing challenges as it begins to emerge from the lockdown, we are confident Shelley Sandzer Corporate Finance can help operators navigate what lies ahead to emerge stronger and in a position to thrive.”