Jane Imrie

Tynemouth eBike firm expands UK footprint with new initiative

A North East-based eBike firm has expanded its national reach with a new initiative to encourage cycling.

Tynemouth company Ride Electric has launched a new initiative in a bid to provide transport for commuters that can slow the transmission of COVID-19 as well as reducing carbon emissions.

Ride Electric’s new service has today officially launched in the North East and Northern Ireland, utilising the firm’s eRideTrak technology.

Ride Electric’s business development manager, Sue Anderson, explained: “eBikes have revolutionised the way people travel in Europe and the time is now to fully embrace this technology in the UK.

“We are all aware of the focus on bikes and walking as the solution to assist business staff in getting to work safely during the crisis. We believe that this will result in the reallocation of road space for shared use for cars, pedestrians, and of course, bikes. This could remove the historic resistance to cycle use, using a road infrastructure biased toward cars.

“eBikes allow employees to travel longer distances in shorter times, to arrive at work feeling motivated and energised. eBikes will not only enable businesses to open up but will improve the health of employees, improve the environment, and allow our industries to thrive.”

Neighbourhood Inspector Mark Storey, from Northumbria Police, added: “We are extremely grateful to Ride Electric for their kind donation of the electric bikes.

“They have proven to be a vital asset to our policing resources and have enabled our officers to cover a larger patrol area as well as helping the environment and promoting fitness . “The bikes have also been crucial during our Covid-19 response as they have helped us maintain social distancing and given us alternate forms of patrolling to access and support the communities we serve.”

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