North East flooring firm invests £200k in augmented reality tech

A North East flooring retailer has announced that it is investing approximately £200k in augmented reality technology.

Flooring Superstore will be investing in Roomvo, which is a room visualiser that will allow customers to use smartphones to overlay flooring onto their own floors at home.

The company said that the investment comes on the back of ‘strong’ online sales during lockdown.

Dan Foskett, Flooring Superstore’s managing director, commented: “Even though we had to close our physical stores due to the Covid-19 pandemic, we have experienced strong online sales as people used this lockdown time to concentrate on improving their homes and gardens.

“This prompted us to look at new ways of enhancing the customer experience and being able to bring our products virtually into people’s homes is just one of the ways in which we are adapting to this new world.

“It means people can browse our huge range of flooring, which includes carpet, wood flooring, laminate and LVT via our website and then visualise it in their room without having to leave their home.”

“We’re excited about introducing the room visualiser and to be able to make the buying process even better for our customers both on and offline.

“We also understand that people like to see flooring in person so with all 19 of our bricks and mortar stores across the UK now re-open for business, we are giving customers even more ways of choosing their flooring.”