London addressing system receives investment from Channel 4 to raise brand awareness

A global addressing system has announced that it has received an investment from a UK broadcaster.

What3words, based in London, has received an undisclosed figure from Channel 4 Ventures to raise brand awareness.

The company has given every location in the world a three word identifier, which can be used as a location, particularly among its four key industries - emergency services, logistics, travel and automobility.

Vinay Solanki, head of Channel 4 Ventures, commented: “This investment is a fantastic opportunity to be part of the innovative and often life-saving technology that what3words is delivering globally.

“We are delighted they are using our innovative model to reach upmarket and tech-savvy viewers to raise awareness of this platform, not only in an emergency but also in everyday life.

“We believe our investment will compound the numerous use cases that what3words generates for business customers and the public - including emergencies and safe contactless delivery.”

Chris Sheldrick, CEO of what3words, added: “You never know where an emergency is going to happen, but we do know the value of having our technology to hand during it.

“Channel 4 has a remit to innovate and challenge the status quo which feels like a perfect match for our new technology which challenges the concept of communicating location and creates a new category. There is great synergy between us.”

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