North East SaaS firm acquires marketing solutions provider for undiclosed amount

A North East SaaS company has confirmed that it has purchased a marketing solutions provider for an undisclosed sum.

Partnerize, based in Newcastle, has acquired the affiliate network Pepperjam for an undisclosed price.

Partnerize’s tech uses automation to help clients optimize relationships with marketer partners, like affiliates, ecommerce ad deals or influencers.

Mal Cowley, co-founder and CEO of Partnerize, commented: “At Partnerize, our vision is to transform the partnerships industry by automating the historically manual process of scaling the partnerships channel and unlocking its full growth potential for partners and brands.

“Marketers are demanding greater visibility and control for affiliate marketing, influencer programs, content partnerships, brand alliances, and other forms of partnership.

“This acquisition is a significant milestone in meeting those needs and making the partnerships channel a core growth engine for brands.

“Our best-of-breed solutions combine process automation, better tools for optimization, and unique AI-powered insights for better results and outstanding brand protection.”