Katie Mallinson

Member Article

The Bigger Boat welcomes a new face to its growing team

Creative digital marketing agency The Bigger Boat has bolstered its thriving workforce following the addition of a talented web developer – with further new recruits set to climb onboard soon.

Vladislav Nikolov has become the 15th ‘crew mate’ at The Bigger Boat, having joined from Manchester-based firm Spotlight Studios. The junior web developer will play a key role in modernising and evolving websites for several high-profile clients on the Yorkshire agency’s books, including international toy brands BABY born and Baby Annabell.

Following on from Vlad’s appointment, three further additions are set to be announced at the expanding Mirfield firm, as it searches for another quality web developer and a new digital account manager.

Battling the economic challenges that businesses have faced during the pandemic, The Bigger Boat still managed to record an 125% increase in turnover in the first six months of 2020.

New recruit Vlad, a former University of Bradford Digital Media Working Academy designer, said: “I feel part of a group that is highly creative, analytical and intelligent. I love the team’s work ethic, ambitions and the welcome I’ve received.

“The Bigger Boat is the perfect organisation to help me grow in my role and develop vital creative skills – that will further enhance our clients’ online offerings to their customers.” Believing the creative community has a vital role to play to help businesses standout – especially post-COVID-19 – 23-year-old Vlad commented: “There’s a real opportunity for web design and digital marketing agencies to continue to grow. Brands will require these services more, as they work hard to get back on their feet and still meet consumer demand.

“Now is the time for organisations to embrace creativity and trust the experts to help them to produce high-quality content at a rapid pace. I’m excited to be a part of a crucial industry that is being constantly challenged to evolve and adapt to new ways of working.”

Speaking about The Bigger Boat’s growing ambitions, digital director Lee Boothroyd, added: “Vlad signals a huge step in a positive direction for us and is exactly the type of team-mate we’re looking for. He’s a hugely talented young developer, who has settled in well and has a brilliant eye for transforming how a brand looks and feels.

“The challenging climate has made every business re-evaluate how it speaks to customers, and we’re seeing a real shift in mindset from many organisations. Brands are beginning to truly understand how creative marketing can reinvigorate consumer loyalty and produce vital bottom line results.”

Established in 2010, The Bigger Boat is a 15-strong creative agency – based in Mirfield, West Yorkshire – working for global and national brands such as Little Tikes, Company Shop Group and Zapf Creation UK.

This was posted in Bdaily's Members' News section by Katie Mallinson .

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