Tommy Hilfiger opens new childrenswear store in London outlet

A London outlet has announced that an international designer brand will be the first new retailer to move in since it resumed trading.

Icon Outlet at The O2 will see Tommy Hilfiger childrenswear opening on its upper level in August, as the first new store to open since 15 June, when the outlet reopened after lockdown.

CWM acted for Icon Outlet and Tommy Hilfiger in the deal, which was for an undisclosed amount.

Adhering with government guidelines and Icon Outlet’s social distancing measures, the brand will adapt its own environment to ensure they can welcome all families safely and securely.

Icon Outlet said: “Tommy Hilfiger childrenswear complements the day-out destination offer at The O2 for families this summer.

“Up at The O2, the 90 minute roofwalk, which is suitable for ages 8+ has reopened with reduced capacity climbs offering an exhilarating view from the top of The O2.

“Oxygen Freejumping trampoline park, Hollywood Bowl, London’s largest cinema with a 19 screen Cineworld multiplex and KickTown, the world’s first technology-led football challenge experience, are all set to reopen later this month.”