Member Article

Critical Communications Technology Specialist Cardo Crew Appoints Context to Deliver PR Strategy

Global innovators in the field of critical communications, Cardo Crew, who provide hands-free wireless intercom for teams on the move, has selected Tech PR agency Context to deliver its B2B public relations strategy.

Israeli-based Cardo Crew operates as the B2B arm of Cardo Systems, drawing on 16 years of experience in radio communications in the motorcycle industry. Cardo Crew takes the Cardo Systems business into the Personal Protective Equipment (PPE) market with its reliable, hands-free wireless intercom, which can be used for workers in the fields of emergency services, construction, transport and more, providing safe and robust comms.

Context has been selected by Cardo Crew following a competitive, global five-way pitch, and will be responsible for raising Cardo Crew’s brand awareness in the key sectors they provide critical communications in, expanding its online profile and securing review opportunities of Dynamic Mesh Communications (DMC™) - a technology designed and pioneered by Cardo Crew. This new agreement follows a series of successful account wins for Context in the last year.

Speaking on the new partnership, Sarah Boyle, Account Director at Context, said: “We’re incredibly excited to be working with the Cardo Crew team, and we look forward to playing a key role in helping the business achieve its goals and raising the brand’s profile across key sectors.”

Shachar Harari, CEO at Cardo Crew, added: “Context is knowledgeable about our sector and able to build a PR strategy aligned to fit our business objectives. We look forward to working with an experienced partner to help further raise our brand awareness in the industries we provide our innovative communication solutions to.”

This was posted in Bdaily's Members' News section by Cardo Crew .