Yorkshire blinds company sees "unprecedented" 200 per cent sales increase

A Yorkshire blinds company has announced that it has seen “unprecedented” growth in sales during lockdown.

Swift Direct Blinds has reported a 200 per cent growth in online sales since the start of lockdown, which it says is an outcome of the nation embarking on a “DIY frenzy”

Following the rising demand in orders and expected continuation throughout the summer, Swift Direct Blinds brought forward its entire rebrand ahead by six months.

This includes a brand new website, multi-channel marketing activity and increased advertising spend with TV in the pipeline.

David Roebuck, managing director, commented: “What we’re seeing is that people spend more time making decisions, probably taking the time to go away and measure up before returning to place an order online.

“We saw active enquiries alone, triple since lockdown began, and that pattern seems to be continuing.

“Customers are matching the ease of ordering in the comfort of their own home, with the convenience of contactless delivery to complete home renovations.

“Manufacturing was paused for a short period of time when lockdown was announced however we were also receiving requests to produce blinds for commercial and key sectors including the NHS therefore re-opened our factory with full protective measures in place. Office-based staff continued to work from home during this time.”