Teesside sportswear company secure ‘mane’ target with basketball sponsorship deal
A Teesside sportswear label has become the official partner of national league basketball club Teesside Lions.
The move will see the Tigra sportswear label relocate its design and production from Spain to Teesside and give the local economy a boost.
Tees Valley mayor Ben Houchen commented: “The coming together of these two ‘wild cats’ symbolises how local companies working together can have a significant positive effect on the region’s economy.”
He continued: “Work which would have otherwise gone outside of our area can now help support and create local jobs, which is more important than ever as we bounce back from the coronavirus pandemic.”
Teesside Lions will outsource their store to Tigra, who will provide new products including branded fan wear.
James Thomson, owner of Teesside Lions, explained: “A theme of the club is to pay tribute to the local heritage and industry. I am proud to boast products that will be designed and manufactured on Teesside”.
Tigra director Nathan Sutcliffe added: “We are really pleased to have secured a partnership with Teesside Lions.
“As a brand, we want to provide an alternative to the traditional iconic leaders. I am proud that Tigra will support them as the official sportswear partner.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
We must forge change to close the skills gap
Creating the conditions for North East talent to thrive
Time to end London monopoly on arts talent
Why local government is key to devolution success
Your reputation is worth more than that invoice
There is no perfect time when selling a business
What next when social media career help goes?
The psychological contract that nobody signs
Time for strategy built on the foundational economy
Why being ‘work-ready’ matters more than ever
The North's future doesn't end at Manchester
Exit or legacy? Why every owner needs a plan