Teesside sportswear company secure ‘mane’ target with basketball sponsorship deal

A Teesside sportswear label has become the official partner of national league basketball club Teesside Lions.

The move will see the Tigra sportswear label relocate its design and production from Spain to Teesside and give the local economy a boost.

Tees Valley mayor Ben Houchen commented: “The coming together of these two ‘wild cats’ symbolises how local companies working together can have a significant positive effect on the region’s economy.”

He continued: “Work which would have otherwise gone outside of our area can now help support and create local jobs, which is more important than ever as we bounce back from the coronavirus pandemic.”

Teesside Lions will outsource their store to Tigra, who will provide new products including branded fan wear.

James Thomson, owner of Teesside Lions, explained: “A theme of the club is to pay tribute to the local heritage and industry. I am proud to boast products that will be designed and manufactured on Teesside”.

Tigra director Nathan Sutcliffe added: “We are really pleased to have secured a partnership with Teesside Lions.

“As a brand, we want to provide an alternative to the traditional iconic leaders. I am proud that Tigra will support them as the official sportswear partner.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →

Our Partners

Top Ten Most Read