Member Article

Leicester extends welcome to Everyday Loans with second branch in the city

The UK’s largest non-standard branch-based lender of unsecured loans – Everyday Loans - is now serving Leicester customers from a second branch at the same location at 60 Charles Street in the city centre.

Everyday Loans provides ongoing face-to-face financial support to help customers back on to a firmer financial footing and back into mainstream lending. All applicants benefit from an income and expenditure review as part of the approval process. It is the only unsecured loan provider to operate in this way.

This latest branch expansion meets growing demand for near-prime credit, which is estimated to stand at between 10 million and 14 million Brits.

That’s around a quarter of the total UK adult population – and over 138,000 people in Leicester – who don’t qualify for personal loans through traditional, mainstream banking. Often, this is based on relatively minor credit history blemishes or bumps in the road, when life doesn’t quite go according to plan.

Fully FCA-accredited and committed to responsible lending, Everyday Loans offers a case-by-case approach, expertly tailored for each individual customer, ensuring that they can comfortably afford repayments.

New Branch Manager Pharvinder Singh said: “We have great financial services experience and our management team knows what it takes to deliver a straightforward, face-to-face professional service. We take the time to understand our customers’ needs on a human, personal level, which online processes and algorithms can miss. It’s this approach that engenders trust and builds long-term relationships.”

The company’s Managing Director Jon Wiggins said: “Of course we take credit history into account, but we believe each of our customers should have the chance to build a creditworthy future. We also support them throughout the repayment period and, if after six months the risk has reduced, we do all we can to improve the terms of the original loan.

“It’s this highly personalised approach that makes us most proud - and upon which we are expanding our branch network. Our unique business model and the calibre of our branch and account managers means we deliver high levels of customer satisfaction and we’re very much looking forward to extending our support for the people in and around Leicester and helping them with their borrowing needs.”

With a geographical reach now spanning from Northern Ireland to Scotland and to the South Coast of England, there are over 70,000 borrowers who are benefitting from the ongoing support that such a thriving local branch network can provide.

This was posted in Bdaily's Members' News section by Sue Souter .