Chloe Shakesby

Online mattress store bounces back as revenues increase by 25%

An online mattress retailer has today reported that its revenues since April have increased by a quarter compared to last year.

Eve Sleep, which is headquartered in London, saw revenues in Q2 rise by 25 per cent, with customer numbers increasing by 7 per cent.

The company now expects its full year revenues to reach “at least” £22m due to “strong trading momentum”, and is planning a long-term growth plan as it moves forward.

It credited the rise in demand with a surge in online shopping during lockdown, as well as a trend of home improvements as people spent more time inside their houses.

Cheryl Calverley, CEO of eve Sleep, commented: “This has been a highly unusual and complex trading period.

“Eve has benefited significantly from the accelerated switch to online, the temporary closure of high street retailers, and the recent increased consumer investment in the home, which, combined with the hard work on the rebuild strategy, has allowed us to see the fruits of our labour a little sooner than we anticipated.

“The focus now is on building towards a longer-term growth plan as we draw closer to our goal of securing a base as a sustainable, profitable business.

“We do not expect this to be easy, and 2021 like 2020 may well bring both challenges and opportunities as economies shift, consumers reset and competitors rebuild.

“However, I have confidence in our brand, our products, our customer experience and most importantly, our team that we are now well set up to capitalize upon whatever opportunities the next few years may bring.”

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