Member Article

New Associate Director Appointed to CDI Alliance Ltd

CDI Alliance Ltd, a management and business consultancy specialising in developing and delivering publicly funded business support programmes on behalf of Local Enterprise Partnerships and Local Authorities, has appointed Marketing Consultant Deborah Goodall as Associate Director.

The CDI Alliance team is currently delivering contracts across Lancashire, Yorkshire, The Humber and Lincolnshire and has seen an increase in workload since the start of the COVID-19 crisis, with all of the delivery of support to businesses operating virtually.

Deborah Goodall has been running her own marketing consultancy, Aer8 Marketing, for 10 years and is a Fellow of the Chartered Institute of Marketing. She will take up her role as Associate Director from 1st September 2020.

Deborah will work alongside the 3 CDI Alliance Directors, Stuart McFarlane-Bedford, Richard Lukey and Guy Lewis to develop new business ideas and opportunities, work on growing the business by winning new contracts and to help manage its project work and growing Associate base.

Deborah has 25 years’ experience of growing businesses through effective marketing both as a consultant and within marketing departments and has experience in B2B and B2C environments.

Stuart McFarlane-Bedford (CDI Director) said: “Deborah has worked with CDI Alliance as an Associate for 3 years and has delivered high quality work both as a consultant and a presenter of Workshops, Webinars and Interactive Masterclasses, and we have received excellent feedback from the businesses she has worked with”.

“Her marketing skills, knowledge and experience will complement the rest of the management team and we are delighted that Deborah has accepted this role”.

CDI Alliance is based at the Round Foundry Media Centre in Leeds.

This was posted in Bdaily's Members' News section by Gina Francey .