Italian hair salon announces opening of first London store

An international hair salon chain has announced that it is opening its first London store.

The Mercers’ Company has announced the opening of a Covent Garden outlet of its Patrizia Manias salon chain, following its current store in Battersea.

Located on Shelton Street in the West End, Patrizia Manias’ latest salon is nearly 1,000 sq ft.

Stefano Gambatesa, creative director at Patrizia Manias, commented: “Covent Garden remains a key area for us to open our debut store in the capital.

“This is a great opportunity for us to build our consumer following by offering Italian inspired services to dynamic Londoners looking for that extra level of luxury treatments.

“Opening a salon in the nation’s capital had always been a dream for us at Patrizia Manias, and we are excited to welcome visitors to experience our store; our ultimate goal is that we want all our guests to leave feeling good as well as looking good.”

Simon Taylor, property director at the Mercers’ Company, added: “We are always looking for brands that can bring something unique to our destination.

“As an established Italian brand, Patrizia Manias is a brilliant addition to Covent Garden and the array of international brands already on offer here.

“The salon will provide the ideal ‘retreat’ for those looking for that bit of luxury post-lockdown and we are confident the business will appeal to the capital’s Londoner base.”