Data Growth: Research Highlights Collection Shortcomings
Over half (54%) of IT decision makers have expressed a need for larger-scale data collection as appetite for data continues to grow amongst businesses.
The findings, published by Luminati Networks and generated in partnership with the leading research firm Frost & Sullivan, explored the data usage from 128 IT decision makers from industries including retail, financial services, travel, security, brand protection and marketing. Almost half of respondents said they use data collection for business critical operations such as market research (49%), collection of competitive public data (44%) and price comparison (7%).
Despite the wide useage of data, nearly two-thirds (65%) of businesses are yet to deploy enterprise solutions for collecting data at scale. Or Lenchner, CEO of Luminati Networks, believes this is holding businesses back:
“These findings highlight that brands from a wide range of sectors are using data collection for market research and gaining strategic insights, but capacity issues and the inability to unlock geographical-based online data, are still causing roadblocks across the board,”
Lenchner continued: “To benefit from the valuable insights that data can provide, brands need to be working with partners who can deliver the capability to collect the right data, in the required volumes, fast. Failure to do this will see brands fall behind in their respective sectors and that’s why they must act now.”
This was posted in Bdaily's Members' News section by Luminati Networks .