Gannett selects Uberall as its global presence management solution
The company will help deliver an improved ’Near Me’ Brand Experience for customers
29 September 2020 – Uberall has been selected by Gannett Co., Inc. and its digital marketing subsidiary ReachLocal to become their premier provider of presence management solutions. Gannett is the largest media publisher in the U.S., operating more than 250 local media brands, USA TODAY and Newsquest in the U.K., and digital marketing services companies serving clients around the world.
As part of the agreement, Uberall will acquire Gannett’s SweetIQ subsidiary. Providing an array of local digital marketing services, the SweetIQ team will join Uberall and become part of a new Montreal hub, the company’s seventh location outside its Berlin headquarters.
“We’re thrilled that Gannett selected our ‘Near Me’ Brand Experience platform as their presence management solution,” said Florian Hübner, co-founder and CEO of Uberall. “We also want to welcome SweetIQ’s staff to Uberall and look forward to providing even better service and support to our North American partners going forward.”
More than 90% of internet users conduct online ‘Near Me’ searches for local business information and a majority of those are high-intent, high converting lookups. Now more than ever, consumers are even more reliant on the internet as the first point of contact with local businesses, whether large enterprises or independent shops and restaurants. Being found, engaging and converting local customers on search engines, directories, mobile apps and key vertical sites is paramount in the Age of ‘Near Me’.
“In the online-offline economy, marketers of all sizes must create compelling ‘Near Me’ brand experiences,” said Norman Rohr, SVP marketing for Uberall. “That includes optimised Google My Business listings, social media presence management, directory listings, reputation management and local ads.”
Uberall data shows that enterprises and small businesses which actively manage their online reputations and business listings see high double-digit growth in search impressions, calls, map views and website clicks.
This was posted in Bdaily's Members' News section by J M Larsen .