German ID manufacturer expands into UK with new York office

A German print and ID company has announced that it is opening a new office in York as it expands into the UK.

cards-x, founded in Dusseldorf, is a supplier of security products, ID cards, and the specialist print equipment used to create them.

As it expands into the UK, cards-x has opened an office and distribution centre on Showfield Lane in Malton.

The new office will create 10 jobs over the coming years, and says there is “more appetite” for digital ID passes.

Andy Reeves, managing director, commented: “cards-x has an unrivalled track record in the market and there is a clear gap in the UK for a company that can quickly and efficiently provide a vast range of products, as well as an expert accreditation service.

“The expansion of cards-x also comes at a defining point for the industry, with the Covid-19 pandemic currently driving demand for cards to offer more than just identification, and that can also be used for financial transactions, such as cashless catering.

“Plus, there is more appetite now for digital identification passes that can be presented on smart phones, and these are both markets that cards-x is already at the forefront of.

“We’re also confident that as workplaces and venues begin to reopen, demand will increase again for cards in special formats and materials, such as VIP cards for events and traditional ID cards.

“We plan to grow the team in the UK and will initially create 10 new jobs in the next 12 months in a variety of positions including technical, sales and marketing roles, which makes this an exciting time for both cards-x and the industry in the UK.”

Norman Kammerling, group CEO from cards-x, added: “Germany and the UK are now two of the biggest markets for security and personalised identification products in the world due to the countries’ underlying commitment to safety, compliance and security.

“This makes this expansion a particularly exciting opportunity and it will significantly strengthen our foothold in the UK market.

“We’ve worked with Andy for many years and he has a superb understanding of the industry, as well as a rich list of contacts and plenty of experience, which made him the ideal candidate to spearhead this expansion and we’re delighted to welcome him onto the board of cards-x.”