Dutch concept store to pop up in Mayfair at end of October

A Dutch concept store is to open a pop-up for three days in London’s Mayfair at the end of October.

Six and Sons, an Amsterdam concept store, will host a pop-up at 42 Molton Street in Mayfair from 29 – 31 October.

The pop-up will showcase curated products from brands focused on sustainability and wellbeing across a range of categories including food and beverage, fashion, skincare, accessories and giftware.

The modular digital format of the store has been aided by Sook, allowing customers to see products displayed on digital screens, from which they can order through their mobile phones in store.

Ilona Taillade, co-founder of Six and Sons. commented: “Six and Sons is a platform for sustainable brands – a bridge if you will, also known as a physical lifestyle magazine designed to be a gateway for brands to enter new markets in a simple, low-risk, and low-cost way.

“With Covid-19, we are living in extraordinary times where people have changed their shopping behaviour, and therefore we are using the space as a media channel to engage with the audience and tell our story as well as that of the brands in a digital format using physical space.”