Anna Melton

Member Article

Destination celebrates 10 years with message of positivity for the town

Chesterfield could be set to repeat history and, once again, come out of a global recession stronger.

This month 10 years ago, amidst a global financial crisis, a marketing campaign was established to promote Chesterfield to potential investors. Since its launch, it has supported Chesterfield Borough Council and its Economic Growth team in securing more than £1bn of investment into the borough.

To mark the anniversary, Destination Chesterfield was celebrated recently in a special online breakfast event, hosted by Virtual World Studios, virtually attended by more than 40 people.

At the event, future marketing plans were unveiled detailing how the town, as a whole, can come back stronger from the Coronavirus pandemic.

At the event it was revealed that community, distinctiveness, sustainability and growth will be core to Destination Chesterfield’s marketing campaigns for the town. Two brand new campaigns - Sustainable Chesterfield and Experience Chesterfield, will also join long-running, successful projects and events, including Made in Chesterfield and Celebrate Chesterfield.

Peter Swallow, who was appointed Chair of Destination Chesterfield when it was established in 2010 said: “I am confident Chesterfield can come back stronger from this pandemic. Ten years ago we were in a recession and Chesterfield Borough Council took the bold move of establishing Destination Chesterfield – sending out the message that the town was ready and open for business.

“Now we have more than £1bn of developments and more on the horizon, including HS2 which is already attracting investors to the town putting us in a strong position coming out of the pandemic.”

Since the Destination Chesterfield campaign was launched, declaring Chesterfield open and ready to do business, the town has attracted more than £1bn of investment, with the borough now home to some of the UK’s largest and exciting regeneration, industrial and leisure schemes at PEAK, Markham Vale and Chesterfield Waterside.

Councillor Tricia Gilby, Leader of Chesterfield Borough Council, said: “The past few months have been incredibly difficult for many of our local businesses. Rebuilding the local economy is a top priority for Chesterfield Borough Council and together with Destination Chesterfield, we have already implemented a number of financial and promotional measures to help our businesses through these challenging times. By working together, we can ensure that Chesterfield continues to be a thriving borough.

“Over the past 10 years, Destination Chesterfield have really helped us to reinvigorate the town. We’re look forward to continuing to work closely with the team at Destination Chesterfield as we look to build on the strong relationship that we’ve had for the past decade, one that will put us in a strong position to keep moving the borough forward.”

Destination Chesterfield has also created a supportive network of businesses, education providers and charities, known as Chesterfield Champions, who are all united in their desire for Chesterfield to thrive. The Champions network remains crucial to Destination Chesterfield’s future plans.

Peter added: “The Chesterfield Champions are intrinsic to the success of Destination Chesterfield. Their support and active involvement makes Destination Chesterfield happen and allows us to push forward the marketing of the town, as well as offer business support though during good and tough times. The facts really do speak for themselves. Together we make a difference.”

This was posted in Bdaily's Members' News section by Anna Melton .

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