Wellness startup set to ‘challenge big pharma’ with six-figure Seedrs campaign

A wellness startup on a mission to offer an alternative to big pharmaceutical brands has announced the launch of a new crowdfunding campaign.

Protein and vitamin specialist Personalised Co has launched a new £300k fundraise on equity platform Seedrs.

Launched in 2018, Personalised Co specialises in providing personalised vitamins and supplements on its website using an online questionnaire devised by the firm’s nutritionists.

The new Seedrs round will enable the business to increase daily order capacity to over 3,600 as well as develop new initiatives such as the Personalised app.

Sam Zappi, founder at Personalised Co, explained: “We’re building the future of health and wellbeing, so I’m delighted to see such interest in our crowdfunding campaign, and would like to welcome even more investors on board.

“This latest funding round marks an important step in levelling up our operations and significantly expanding our categories to include products such as CBD, collagen and nootropics.

“People everywhere are eager for better nutrition and to be confident they’re making the right choice - and at Personalised Co we’re eager to give it to them.”