Dutch sustainability store creates London popup store ahead of selecting permanent location

A Dutch sustainability concept store has announced that it is creating a popup store in London ahead of selecting a permanent space in the capital.

Six and Sons, a platform for sustainable brands and an independent concept store in Amsterdam, has created a three-day pop-up on 42 Molton Street in Mayfair.

The store is hosting the popup prior to selecting a permanent space in London to introduce the concept and a curated selection of 23 UK sustainable brands that will later feature in the Six and Sons flagship store.

Ilona Taillade, co-founder of Six and Sons, commented: “Six and Sons is a platform for sustainable brands a bridge if you will, also known as a physical lifestyle magazine which is designed to be a gateway for brands to enter new markets in a simple, low-risk and a low-cost way, acting as a retail kick-starter.

“With Covid-19, we are living in extraordinary times where people have changed their shopping behaviour, and therefore we are using the space as a media channel to engage with the audience and tell our story as well as that of the brands in a digital format using physical space.

“Our goal is to showcase mindful brands, and drive interest online, not necessarily use the pop-up to generate sales.”